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Research & Development

Technical expertise forms the cornerstone of Toyota's strength. In keeping with the company's founder Sakichi Toyoda's spirit of “Be ahead of the times through endless creativity, inquisitiveness, and pursuit of improvement”, we actively carry out research and development activities.

Customer First
Toyota's advanced and innovative technologies has been contributing both to customer peace of mind and to efficient operation, placing us at the forefront of the industry. This is achieved through pursuit for inquisitiveness and also a creativity inspirited by focusing on customers' actual work situations. This policy leads us to introduce solutions that customers really need, grounded in our accumulated expertise.
Technologies ahead of the times
Our quest for professional excellence in technology that is ahead of the times makes our position distinctive in the industry. The most representative example is the System of Active Stability (SAS) that helps to reduce the potential for accidents. Since its introduction, this technology has been highly praised around the world. This technology represents Toyota's pursuit of excellence in forklifts.